American’s new Express Seats will start at $19 per flight for choice spots in the first rows in the cabin. Passengers who opt for designated Express Seats will board in the first group of general boarding, likely reducing the amount of elbow jockeying for overhead space.
Virasb Vahidi, the airline’s chief commercial officer, admitted that Express Seats highlights American focus on offering customers what they value most.
However, Jami Counter, senior director of TripAdvisor flights disagreed and added that the Express Seats option is really a way for American Airlines to introduce a new fee that basically charges extra for regular coach seats.
According to his words, a better strategy would be to just buy the carrier’s optional Group 1 boarding fee on a standalone basis for $20 round-trip.